Project
Brief

This campaign is about why you need go to watch movies on big screen not small screen. The ad film shows a husband avoiding to watch a newly released film with his wife in theatre reasoning that the film will be available on OTT in a few days – why waste unnecessary time?. What follows is his wife informing him to eat the stale food kept in fridge and not anything fresh.

The message - "Feel the REAL magic of cinema only on the Big Screen at PVR...Fresh!"