Fashion on Amazon Har Pal Fashionable

This is Amazon's new marketing campaign featuring Ananya Pandey and Aditya Roy Kapur. The ad film starts with Aditya looking at the wide range of matching fashion pieces that Ananya has displayed in her room asking how much time it took her to choose these incredible fashion wear that complement each other.

Ananya informs him about the innovative 'Wear It with Suggestions' feature on Amazon platform which was developed to provide simpler and more effortless fashion choices for the platform’s fashion buyers.

The ad shows how shoppers can get easy, natural outfit suggestions and even view their purchases before they actually buy them. Stylish yet convenient shopping is the main theme of this ad, aimed at fashion enthusiasts in pursuit of the latest trends but who don’t necessarily want to trawl through reams of fashion spreads just to find out what is in vogue.