We are known for creating visually stunning ad films from start to finish - be it high-octane TVCs or clutter-breaking digital campaigns

Our niche lies in understanding a brand's core messaging needs and translating them into visually appealing films that click instantly with audiences

  • + Corporate Videos
  • + Documentary
  • + Line produced Ad films
  • + Music Videos
  • + Produced Ad films
  • + Line Production Service Pan India and Asia Pacific
About Seen Banner
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Meet Our Team

Shuaana Imran Merchant

Owner

Shuaana is the superwoman spearheading AM Productions as its owner while whipping up sweet treats on the side from her home kitchen headquarters. This creative powerhouse manages everything from the production company to her online bakery ‘The Dessert Maniac’ to ensure flawless executions. Over the years, her exceptional skills have earned her a reputation as the ultimate home baker.

Thanks to her mouthwatering cake creations, Shuaana has amassed over 4k Instagram followers under her handle @thedessertmaniac. Between spearheading her production company and preparing desserts, she embodies the true spirit of a multi-talented entrepreneur combining her sharp business acumen with remarkable kitchen creativity.

Imran

Founder

Imran has been hustling in the entertainment industry for over a decade. He commenced his career by overseeing the production including music videos before deciding to leap into starting his own venture - AM Productions, a production house in Mumbai. Six years down the road, the company has grown from a tiny startup to a bustling entity having multiple projects bumping.

Sidharth

Creative Director

Meet Sidharth, small-town dreamer turned big city creative star. Raised on movies and games in Odisha, his quirky sketches and beats screamed "filmmaker in the making!"

Sidharth honed his directorial chops at Symbiosis University with a B.Des in Video film Design, then cut his teeth editing reels. But producing proved his superpower - wrangling top brands like Bajaj, Xiaomi, Royal Enfield, Maruti Suzuki, Booking.com, and many more.

Yet the director's lens called him back to his first love. Now he channels his humour and hustle into direction and is gearing up to take his skills and creativity to the next level.

Our
Journey

AM Productions was started by Shuaana and Imran in 2017. The duo started off by taking on small projects initially. Bootstrapping kept costs low while Imran worked his magic, delivering kickass ads and videos. Word of his skills got around fast and business picked up steady.

Today, AM Productions has a solid reputation in the industry for quality filming and an experienced crew. International clients also hit them up thanks to online word-of-mouth on past projects. Under Shuaana and Imran's leadership AM Productions has just gone from strength to strength.

Not only has Imran built this company along with Shuaana, he also heads the local film workers union, working for better pay and conditions for crews who often get exploited. His involvement has made the union stronger in fighting for member rights during negotiations.